With more than 30 years in franchising, Cordell Riley has worked side by side with some of the most successful franchisees and franchisors in the business. He’s seen firsthand what works, what doesn’t, and the consistent patterns that separate the best from the rest.

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Cordell’s guiding value is simple: impact. Every keynote is designed to make a difference. If one insight causes an audience member to think differently, recommit, or take a bold next step, that’s success in his book.

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Clients and audiences often describe his presence as inspiring, practical, and unforgettable. His sessions don’t just deliver information—they shift perspectives and fuel change.

 

Helping companies and leaders navigate franchising isn’t just a career for Cordell—it’s a way to help people transform their lives.