So you have awarded a franchise to a new franchisee, awesome! Now what? Getting that franchisee successfully onboarded is a very important part of building your franchisee’s success, says Cordell Riley Onboarding actually begins during the sales process when you are presenting potential franchisees with the opportunity to buy. Right from the start, you need to convey your culture and your unique value. When you are putting together your sales materials, include links to videos that tell your story. They can be an effective way to convey your brand promise and unique value. Onboarding franchise owners is critically important Let [...]