Aligning Training with Company Goals

Article Author:
Cordell Riley, Partner and President, Tortal Training

If you are investing money in training, it makes sense to teach your workforce to perform the tasks that align with your most important current priorities.

After all, why would you only train employees to do things that don’t support your current objectives? Yet many companies do exactly that…

A retailer is losing customers and needs to turn that situation around. It currently is spending more than 90 percent of its training budget teaching its employees to use its cash registers and run other systems. Why doesn’t that company deliver training to address its biggest current challenge? “We keep using our old materials because we already have them,” a company exec says. May I ask you, how much sense does that make?

A car dealership wants to get more of its car-buying customers to come back to use its service department. (Approximately 60 percent of customers who purchase cars there never come back for service.) But that dealership currently is only training its service personnel to use new service equipment, not to recruit and retain customers. Why? “Well, tech training is the only kind of training we get from our brand,” the owner of the dealership says. Again, may I ask, how much sense does that make?

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By |2019-03-29T14:39:14+00:00March 29th, 2019|Best Practices, Training|0 Comments