Cordell is a 20+ year franchising veteran and a Certified Franchise Executive. He is the founder, president and co-owner of Tortal Training, which is a full service training and development firm. Cordell currently serves on the Educational Foundation for the International Franchise Association (IFA).

He has served as a member of the Education Committee of the Automotive Aftermarket Association, the IFA, and the Board of Trustees for the Motorist Assurance Program. Cordell continues to facilitate many seminars and workshops on a variety of subjects. Cordell, his wife and two children reside near Charlotte, NC.